Books that contributed significantly to our thinking include Computer Wars, by Charles H. Ferguson and Charles R. Morris, Complexity, by M. Mitchell Waldrop, Out of Control, by Kevin Kelly, The Theory of Investment Value, by John Burr Williams, Quest for Value, by G. Bennett Stewart, III, Creating Shareholder Value, by Alfred Rappaport, Competitive Advantage and Competitive Strategy, by Michael Porter, and all the great stuff written by Warren Buffet
Geoff Moore is a business strategist for high-tech companies and author of two best-selling books on the subject, Crossing the Chasm and Inside the Tornado. He and Tom Kippola are part of The Chasm Group, a consulting practice based on the framework of ideas in these books. The framework itself describes how high-tech markets develop in characteristic ways that set them apart from other markets, all of which can be traced back to the challenges of the Technology Adoption Life Cycle. The way in which the market overcomes these
Geoff Moore is a business strategist for high-tech companies and author of two best-selling books on the subject, Crossing the Chasm and Inside the Tornado. He and Tom Kippola are part of The Chasm Group, a consulting practice based on the framework of ideas in these books. The framework itself describes how high-tech markets develop in characteristic ways that set them apart from other markets, all of which can be traced back to the challenges of the Technology Adoption Life Cycle. The way in which the market overcomes these
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