Had a chance to visit the nearest HDFC bank, got to see their customer service from close quarters:)
Take their savings account for instance:
Take their savings account for instance:
- First up, I just got to know that excess savings in the SA account can actually be swept in and out into a 1 yr TD w/o any hassle! vaguely remember my ex-boss mentioning a facility like this
- We ask the CSR person there a few questions, here's the gist:
- What's the minimum balance above which you can sweep in/out?
- 1 lac !!!! (vs a PSU banks where it is hardly INR 10,000 and can be as low as INR 500)
- Do you educate the customer about this option?
- 32 teeth glaring:)
- Do you have the flexibility to fix the amount that can be swept in?
- Sir, you are asking too many good Qs. Where do you work?
This things holistically are good for investors/bank i.e. high CASA balances translating to better NIMs translating to better RoEs...Isn't customer one of the stake holder though?
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