Saturday, June 29, 2013

HDFC Bank - In the name of customer service!

Had a chance to visit the nearest HDFC bank, got to see their customer service from close quarters:)

Take their savings account for instance:


  • First up, I just got to know that excess savings in the SA account can actually be swept in and out into a 1 yr TD w/o any hassle! vaguely remember my ex-boss mentioning a facility like this
  • We ask the CSR person there a few questions, here's the gist:
    • What's the minimum balance above which you can sweep in/out?
      • 1 lac !!!! (vs a PSU banks where it is hardly INR 10,000 and can be as low as INR 500)
    • Do you educate the customer about this option?
      • 32 teeth glaring:)
    • Do you have the flexibility to fix the amount that can be swept in?
      • Sir, you are asking too many good Qs. Where do you work?
This things holistically are good for investors/bank i.e. high CASA balances translating to better NIMs translating to better RoEs...Isn't customer one of the stake holder though?

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