- Strong global partner and CARYSIL brand is a premium brand
- Personally, I like exports of branded products reason being one gets cheaper manufacturing advantage and a higher pricing in overseas markets - much like branded drugs getting manufactured in India
- Do people really care about brands in Sinks/Kitchenware? seems like
competing brands - Franke, Nirali, Carysil: Summary of calls with the dealers
- Personally, I like exports of branded products reason being one gets cheaper manufacturing advantage and a higher pricing in overseas markets - much like branded drugs getting manufactured in India
- Do people really care about brands in Sinks/Kitchenware? seems like
competing brands - Franke, Nirali, Carysil: Summary of calls with the dealers
- Dealer 1 Bangalore: Franke and Nirali were top of the mind recall selling at INR 3600; Carysil (calls it export quality) starts at INR 6500 (square shaped, 19" by 16", not exactly square)
- Dealer 2 Bangalore: Franke and Nirali were again at top - I had to ask for Carysil (black, 22 by 18 by 9) - premium pricing its about INR 1000 bucks higher than Franke and Nirali
- Dealer 3 Bangalore:Which is the best? most premium? Carysil - pricing is 5800 (22 by 20), INR 6430 for (24 by 18) granite finish - 5100; White is expensive compared to Granite by a wide margin
- Dealer 4 Delhi: Nirali is common, no sign of Franke; Carysil is not top of the mind recall but when you ask for premium products they mention Carysil - it appears to me that the discounts are also lower in Carysil, another interesting feature is in all the other brands, the guy was willing to give 25% discount - wheras for Carysil the discount was only 10%
The above dealer checks make me conclude that 1) not top of the mind recall for distributors may not be for customers 2) clearly premium brand vs other swiss brands etc and 3) volumes will be lower compared to other brands and probably volume fluctuations will be lower much like sales of high end apartments/cars - agree ticket size is far lower
Products and Branding exercise:
Watch this:
http://www.youtube.com/watch?v=K3NQqCrzymU - dont like the comment on messy Indian cooking and the fake accent! nice design of the products
http://www.youtube.com/watch?v=eB8L-oSSP98 - German engineered really?
Worth doing detailed analysis!
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